The Hawthorne Way
Building Hospitality Excellence
Hawthorne Hospitality exists to help hospitality owners build businesses that perform under pressure and people who rise to meet them — transforming ambitious concepts into profitable, scalable operations designed to stand the test of time. We don't just consult; we partner, bringing 15+ years of hands-on experience building brands like Urban Social, Urban Smoke, and The Parlor Reserve to every engagement. Because the goal isn't just to open a business — it's to build a legacy.
CLIENT SUCCESS STORIES
"Working with Hawthorne turned our dream into reality. From day one, they didn't just give us advice — they built the systems, trained our team, and helped us develop a cocktail program that guests still talk about. Their guidance was invaluable, not just in getting us open, but in setting us up to grow with confidence. We finally feel like we have a business, not just a restaurant."
M & S Investment Group, LLC
Dr. Marcus Thomas
"Hawthorne was a game-changer for our business. Their insights helped us scale effectively — from tightening up our operations to building a team that could grow with us. What used to feel chaotic now runs like clockwork, and we're finally opening new locations with the confidence that our standards will hold. If you're serious about scaling, they're worth every conversation."
Simpson Group of Companies, LLC
Marc Simpson
"Professional, knowledgeable, and truly dedicated to our success — that's the best way to describe working with Hawthorne. They took the time to understand our concept, then brought the systems and strategy to match our vision. Every recommendation felt rooted in real experience, not guesswork. It's rare to find a partner who cares about your business as much as you do."
The Parlor Reserve, LLC
Preston Strickland
OUR APPROACH
Steps to Success
Systems that run efficiently, consistently, and profitably, even under pressure.
We build the systems and workflows that keep your business running efficiently — from the back of house to the front of the room — so quality holds steady even during your busiest nights.
Hiring, training, and culture-building that turns staff into standout teams.
Great hospitality is delivered by great people. We help you hire, train, and build a culture that turns your team into your strongest competitive advantage.
Menus and programs designed to elevate the guest experience and the bottom line.
From concept to execution, we design cocktail programs that elevate the guest experience, differentiate your brand, and drive profitability.
Sharp, differentiated concepts built for the market you're in.
Whether you're opening your first concept, refining an existing operation, or preparing to expand, we help you sharpen the vision and identity that sets you apart.
CONTACT US
Let's Start Here!